Anonymous Media Research is focused on new measurement methods and technologies to address the on-demand media viewing patterns and social-media sharing behaviors that have become the norm among consumers. Our patent-pending media measurement system and method enables us to truly understand consumers’ use of media across multiple devices and platforms.
- Jonathan Steuer – Founder and Manager
- Chris Otto – Founder and Technical Lead
- Tony Jarvis – Research and Sales Lead
Jonathan Steuer – Founder and Manager
An Internet media pioneer and widely-cited media researcher, Jonathan Steuer founded Anonymous Media Research to capitalize on the intersection of his entrepreneurial, research, and consulting expertise.
From 2005 through 2008, Jonathan also served as Vice President & General Manager of the Media / Entertainment / Technology group at Iconoculture, providing advisory services based on observational consumer research to clients including Fortune 1000 companies and major advertising agencies. His coverage included current trends in the media, technology, mobile, online/social media, and consumer electronics industries, as well as consumer perceptions, values, behaviors, and attitudes both within and outside the media and technology sector.
As an independent consultant, entrepreneur, and as a senior strategist at Scient from 1998-2001, Jonathan has provided strategic and operational consulting for various clients since 1993. His core expertise is in business strategy definition, business requirements gathering, technology and design scoping, and organizational development. Among his past projects, he has assisted with the launch or relaunch of Internet-based media and travel industry properties including Hotwired (1994), CNET (1995), Priceline (1997), Netscape (1997–1998), ZDTV (now G4/TechTV) (1998), and Walt Disney Parks & Resorts Online (2002–2003).
In 1993, Jonathan established himself as an Internet media pioneer by founding Hotwired, Wired magazine’s first foray into digital publishing and the first banner-ad-supported Web content site. He continued these efforts as founder and president of Cyborganic (1994-1997), a pioneering venture in on-line access, self-publishing, and community tools and services – a precursor to the blogging tools now common on the Web. Cyborganic also created two of the first examples of reality programming by producing and hosting the online serials Geek Cereal and The Couch in 1996.
Jonathan began his research efforts in the Department of Communication at Stanford University in 1989, at the inception of what is now Stanford’s MediaX program. His research spanned early studies of social media, virtual reality, and social interaction with computers.
He holds an AB in Philosophy from Harvard University, and a Ph.D. in Communication Theory and Research from Stanford University.
Chris Otto – Founder and Technical Lead
One of the music industry’s interactive pioneers, Chris Otto has been involved with Anonymous Media Research since its inception in 2003. Chris is responsible for product and technology development at Anonymous and is co-inventor with Jonathan Steuer on Anonymous’s patent-pending research method and system.
Chris established the first multimedia department at a major record label for Atlantic Records, where he started as a college representative, leading guerilla marketing campaigns for the label’s artists.
At RealNetworks, he was the executive producer for the company’s Music Group where he designed and developed some of the earliest successful interactive music products and services, including RealJukebox, RollingStone Radio, and LiveConcerts.com with the House of Blues. He also represented the company in the founding of the Digital Media Association, the launch of the Secure Digital Music Initiative, and the formation of the sound recording performance portion of the Digital Millennium Copyright Act.
As world-wide head of Yahoo! Music, Chris directed several product teams, managing both business development and artist/label relations. He defined the strategies for major projects, including the integration of Sony/Universal’s pressplay digital music service and the acquisition of Launch Media.
He holds a BA in Engineering and Product Design and an MA in Music, Science and Technology from Stanford University.
Tony Jarvis – Research and Sales Lead
Tony Jarvis joined Anonymous in 2005 as a consultant, and now leads the company’s research and sales efforts.
An acclaimed global advertising and marketing industry architect, Tony’s diverse international experience encompasses all media serving the vendor, agency and advertiser segments. This extensive knowledge gives Tony an unprecedented ability to blend the learning from one medium to another whether for content development, advertising strategy and execution or database/system development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo. He is recognized as one of America’s leading advocates of data fusion and media optimizers with considerable experience developing and marketing media databases and systems that improve consumer, brand and media insights to drive ROI.
Tony’s far-reaching industry contributions continue most recently as a global champion of new, more accountable methods for Out-of-Home measurement as a member of the Steering Board and Technical Committee of the ESOMAR Global Guidelines on Out-of-Home Audience Measurement. He is leading that industry on the Traffic Audit Bureau’s revolutionary Eyes-On audience ratings initiative and, as a member of international Joint Industry Committees (JIC’s), steers similar projects around the world. It is his contribution to the advertising research and outdoor business that earned him a spot on the 2008 “Mediaweek 50”.
On a personal note, Tony was a British Olympic Swim Team Captain and Finalist. He has won world swimming titles and set masters age group world records. He continues his passion for the sport and swims numerous times a week.